![]() Many Chinese players thus resort to brick-and-mortar electronics bazaars and online marketplaces to find imported editions of PlayStation, Xbox, and Nintendo Switch, along with their games. But the grey market largely persisted because mainland Chinese versions of the consoles are subject to strict regulatory oversight, which limits users' choice to a small friendly range approved by censors. Nintendo Switch hit the Chinese shelves in 2019 via a much-anticipated partnership with Tencent, which itself is the world's largest gaming firm. When China finally lifted its restriction on consoles in 2015, giants like Sony and Microsoft quickly responded by releasing Chinese editions of their products through local partners. Meanwhile, the online PC and mobile gaming industry flourished, in part thanks to their affordability and the social experience built into their mechanics. ![]() Even with the ban, imported consoles still existed in the grey market targeting a group of loyal players. In 2000, China banned the sale and import of videogame consoles as concerns over addiction in teenagers grew. Before we examine what might be happening here, a bit of industry history is needed. There remains a community of hardcore console lovers, but they are finding it harder to get hold of devices and cartridges recently.Ī handful of grey market videogame console vendors on Taobao stopped selling and shipping this week, according to checks by TechCrunch and online posts by gamers. ![]() In the world's largest gaming market, China, console games play a relatively small part as their revenue has been meager compared to mobile and PC games for years - at least by the official numbers (more on this later).
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